Notes

Insights

Short, specific writing on what we actually practice — not generic content marketing.

September 25, 2026 · 2 min read

GSAPMotionAccessibility

Scroll-driven storytelling without scroll-jacking

Pinned sections and scrubbed animation can feel incredible or feel broken — the difference is almost always whether the user is still in control.

September 18, 2026 · 2 min read

PerformanceCore Web Vitals

Why your Lighthouse score lies to you

A 98 in a lab tells you almost nothing about what a real visitor on a real phone experiences. Here's what we check instead.